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Creative Disruption

Public schools seldom want any kind of disruption, but understanding the creative disruption of the Internet and digital technologies and their effects on arts entrepreneurship will be a dominant theme in our curriculum.

At our School of Entrepreneurship in the Arts and Technology, we look at creative disruption--the removal of traditional gatekeepers and mediators in the arts and media industries--as producing spaces for our students to investigate with their innovations in gaming, film, social media, music, and other digital content. Students may also create technology that can change the marketing and production of the visual arts, dance, and theater.

For our students, the creative disruptions of Internet and wireless technologies have opened new distribution channels for film, music, gaming, publishing, and advertising. Musicians have choices for marketing and selling their music, so music companies must find new ways of proving their value. Gaming continues to transition from one platform to another.

Museums are hiring Chief Technologists and multi-media specialists to market their collections while math and science museums are using digital entertainment technologies to create interactive educational spaces for children and adults. The traditional business model of publishing can now be reversed as writers blog first and win book contracts later.

Dance, theater, and movie auditions now have a place on YouTube. E-publishing can move works of fiction and nonfiction directly from writers to consumers. The playing field for distribution of artistic products, performances, and services has been leveled through creative disruption. Artists, entrepreneurs, and their targeted markets can be located anywhere in the world.

With a rapid decrease in the cost of technology, it is possible for secondary students to experiment with new business models to create and market their products and services from their laptops.

While pleasant memories of neighborhood book and music stores are still alive in an older generation, today’s students must learn to manage new channels for their creative products and services. The study of new and transitioning business models, both profit and nonprofit, will be part of every student’s education in creative entrepreneurship on our campuses.

The process of creative disruption will continue to redefine the arts and entertainment technologies. Learning to look for opportunities in constantly changing markets, industries, and platforms will give our students the entrepreneurial and digital skills needed for global competition in the 21st century.